About Us

Our Story

Team Bloomfields was founded by Helen Moody, a lifelong equestrian who looked at the riding wear market and knew she could do something completely different.

Helen's connection to the equestrian world runs deep. When her husband Dean founded Bloomfields Horseboxes in 2005, horses became the heart of everything the family did. Years of being immersed in that world gave Helen a clear and honest view of something that was missing. Equestrian clothing all looked the same. The same muted colours, the same safe styles, the same uninspiring designs. No real sparkle. No individuality. Nothing that celebrated the personality of the riders wearing it.

So in 2024, Helen did something about it.

Built differently from the start

Team Bloomfields launched with a bold idea: equestrian clothing should make you feel as good as you look. Not just functional, but genuinely fashionable. Not just practical, but confidence-giving.

Every design detail is intentional. Necklines that are warm and flattering rather than boxy and shapeless. Leggings with pleated high waistbands and built-in tummy control, because riding wear should work with your body. Rhinestone finishes, diamanté details and rose gold accents, because the arena should never be boring.

The result is clothing that performs, turns heads and makes you feel incredible from the yard to wherever the day takes you.

A family business, through and through

Team Bloomfields is a family affair in every sense. Helen runs the business, and her children ride too, which means every product is tested against the real demands of equestrian life. This is not a brand designed by people looking in from the outside. It is a brand that lives and breathes the equestrian world every single day.

That family spirit runs through everything we do, from the way we design our clothing to the way we show up at events, answer your messages and celebrate our customers on social media. When you shop with Team Bloomfields you are supporting a small, passionate, family-run business that genuinely cares.

Our promise to you

We make clothing for every rider, every shape, every size and every sparkle. From age 3 to adult XXXL, our range is designed to fit and flatter real bodies, with matching collections for horse, rider and child so the whole family can look the part together.

We will never compromise on quality, never stop pushing for something more individual, and never stop celebrating the riders who make this community what it is.

When you wear Team Bloomfields, we want you to feel confident, glamorous and completely yourself.

Thank you for being part of the family.